In the moment of procrastination, we live with a constant feeling of guilt: leisure time translates
into wasted time since it fails to serve labour productivity. The gesture of self-optimization can be interpreted as a gesture of procrastination, with the difference that the former disguises our feeling of guilt.
Self-optimization is self-sustaining; our initiating self-optimization allows the consumption of optimization content to continue further, quite pragmatically, optimization leads to more optimization…
“How to?” tutorial videos exist basically endless in quantity and constitute one of the most
common medium of self-optimization. The nature of this medium is ambiguous in whether it is trying to teach or to entertain, which exactly disguise the feeling of guilt. “How to?” generates an continual “How to?” tutorial stream when user input a question, questioning on whether this is an gesture of individual self-optimization or just endless procrastination.